SEO AND GEO
Field notes for the shortlist. Search, and the answer.
Ten long guides on ranking for revenue keywords and getting cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Same brief. Two scoreboards.
GEO
Pipeline Simple vs Profound
Pipeline Simple and Profound both track what AI answers say about your brand. Here is what Pipeline Simple does differently: likely ranges, fixes verified in the answers, AI leads tied to deals, and published prices.
October 12, 2026 · 11 min
SEO + GEO
A working SEO and GEO system for a small team
One brief, a weekly technical watch, a revenue-page queue, a fixed prompt retest, and a person who approves what ships. That is the system.
September 24, 2026 · 9 min
SEO + GEO
Comparison pages that win the shortlist
Versus and alternatives pages are where buyers decide, whether they are picking software or a blender, and where AI answers look for a sorting. Write the tradeoff, keep the facts current, and earn the third-party row.
September 22, 2026 · 9 min
GEO
How to measure AI answer share
Fix the prompt set, ask each prompt several times, and report mention, position, accuracy, and sources per engine with likely ranges. Then tie it to leads.
September 19, 2026 · 11 min
SEO + GEO
Buyer language should write your SEO pages and GEO prompts
Sales calls already contain the queries, the objections, and the prompts. Approve that language into the brief before SEO and GEO spend against it.
September 17, 2026 · 9 min
SEO
Technical SEO still decides whether AI can find you
If a page is blocked, unindexed, or rendered only by JavaScript, it cannot rank and it is a weak citation. Crawl health, for search and AI bots, is part of GEO.
September 15, 2026 · 10 min
SEO + GEO
How to write pages AI engines can quote
Open with the answer, name the buyer, state the tradeoff, and put facts in prose. That shape ranks and gives ChatGPT, Perplexity, and AI Overviews a sentence to reuse.
September 12, 2026 · 9 min
SEO
Revenue keywords are the only SEO list that matters
Comparisons, alternatives, pricing, integrations, and use cases create pipeline, and for a store, category and best-for searches create orders. Broad informational traffic mostly creates a chart.
September 10, 2026 · 10 min
GEO
How to get cited in ChatGPT, Perplexity, and Gemini
A practical sequence: map the prompts, read the sources answers already cite, fix wrong facts where they start, and recheck until the fix holds.
September 8, 2026 · 11 min
SEO + GEO
GEO and SEO belong on the same brief
SEO earns the ranking. GEO earns the sentence inside the answer. The pages, facts, and buyer language should be one program with two reports.
September 4, 2026 · 10 min
GEO
What generative engine optimization actually is
GEO is the work of getting your brand named, described accurately, and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews.
September 2, 2026 · 12 min
CASE STUDIES
Campaigns that worked
Real go-to-market campaigns taken apart: what was sent, what it cost, why it worked, and a step-by-step plan to run your own version.
GUIDES
Using Pipeline Simple
For the people in a workspace: how the app is set up, and what to do first.
Guide
How workspaces work, and why your company has one
A workspace keeps one company's brief, agent reports, booking links and pipeline together, and only the people added to it can open it. What it holds, why every company has one, who can change what, and how to set yours up in your first fifteen minutes.
October 7, 2026 · 11 min
Guide
How to switch between workspaces
A step by step guide to the Workspace menu: how to switch, how the app remembers your choice, what changes and what stays with you, and how to keep tabs, links and saved work in the right company.
October 7, 2026 · 8 min
Guide
How to save leads into a specific workspace
Every lead belongs to one workspace, chosen when it is saved. A step by step guide to adding a lead by hand, importing a list, routing bookings and outbound sequences, checking where a lead landed, and fixing one saved in the wrong place.
October 7, 2026 · 9 min
Bring one query and one prompt.
Send them to us, and we will run them live and show the page that should rank and the answer that should cite it.
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