05 / WEBSITE AGENT
NEWAn AI website agent that sells like your best rep.
The website agent talks with every visitor by chat, voice, or video. It knows the page they are on and what sent them, answers deep product and pricing questions, shows the demo, qualifies like a seasoned SDR, books the right buyers with the right rep, and saves every conversation to your CRM.
From $4,000 a month. See pricing →
- Every visitor answered live
- 24/7
- Of code on your site
- 1 line
- Chats logged with source
- 100%
THE PROBLEM
Your buyers arrive ready. Your site hands them a form.
Buyers do most of their research before they reach you. They ask ChatGPT for a shortlist, watch a creator walk through the product, and read your comparison page. By the time they land on pricing, many are deciding, not browsing.
Most websites still treat them like strangers: a contact form, a demo button, and a wait for an SDR to reply. Buyers in the middle of a decision do not wait. They leave, and the questions they came with are never recorded, so sales starts the first call blind.
The website agent works the page the way your best rep would. It answers on the spot, shows the product, qualifies the buyer, and books the meeting, then writes everything it learned to your CRM.
HOW IT WORKS
How the AI website agent works
- 01
Train it on your business
It learns your site, docs, pricing, case studies, and security answers, and its playbook comes from your brief: what to ask, when to demo, and who earns a meeting. You approve it before launch.
- 02
Add one line of code
A single script tag puts the agent on every page in your brand style. It reads the page, the link or campaign that sent the visitor, and the company behind the visit, and follows your cookie consent settings.
- 03
Answer, demo, qualify
It opens with something useful, answers deep questions, shows the demo that fits, and asks your qualifying questions as part of the conversation, by chat, voice, or video.
- 04
Book, hand off, and log
Qualified buyers book the right rep or reach a person live. Every conversation lands in your CRM with the summary, qualification answers, questions asked, transcript, and source.
BY THE NUMBERS
What changes when every visitor gets an answer
Modeled examples, not customer data. Your baseline will differ, and we can size it with your own numbers in a demo.
What happens to 1,000 high-intent visits
Modeled visits to pricing, demo, and comparison pages, outcomes per 1,000
| Item | With the website agent | Form and demo button |
|---|---|---|
| Reached out | 110 | 22 |
| Answered on the spot | 104 | 0 |
| Qualified | 38 | 12 |
| Meeting booked | 17 | 8 |
Qualified pipeline in a holdout test
Modeled 8-week test with equal traffic in each group, cumulative pipeline in thousands of dollars
| Period | Saw the website agent | Control group |
|---|---|---|
| W0 | $0k | $0k |
| W1 | $26k | $18k |
| W2 | $57k | $37k |
| W3 | $90k | $55k |
| W4 | $126k | $74k |
| W5 | $163k | $92k |
| W6 | $202k | $111k |
| W7 | $242k | $129k |
| W8 | $284k | $148k |
SAMPLE CONVERSATION
Watch it work a Sunday night pricing visit.
A finance lead from a marketplace lands on a payments company's pricing page from a creator's video. The agent already knows the page, the source, and that this is a return visit. It answers the pricing question, runs the demo, qualifies the deal, books the right specialist, and saves everything to the CRM.
SAMPLE CONVERSATION ON A CUSTOMER'S SITE
Illustrative example. Names and numbers are fictional.
WHAT YOU GET
What the AI website agent does
Context before hello
It sees the page, the link or campaign that sent the visitor, the company behind the visit where lookup data allows, and past conversations. It can open on its own when a buyer lingers on pricing or comes back.
Deep answers you approve
Product, pricing, integrations, security, and implementation questions answered from your docs and an approved knowledge base. When it does not know, it says so and brings in your team.
Demos in the conversation
Shows the clip, click-through walkthrough, or case study that matches the question, so buyers see the product working before they book.
Qualifies and routes
Asks your qualifying questions naturally, scores intent, and books the right rep by territory, segment, or account owner. Hot accounts reach a person live, with the full conversation attached.
Chat, voice, or video
Text chat on every page, plus voice and a lifelike video avatar when you want them. It speaks in your brand voice and in the visitor's language.
CRM write-back and memory
Every conversation is saved with the summary, qualification answers, questions asked, transcript, and source. Returning visitors pick up where they left off.
BUILT FOR YOUR MARKET
AI website agent by niche
Dev Tools
Developers want answers, not a sales call. The agent answers from your docs, explains limits and pricing tiers, shows the integration working, and routes serious evaluations to sales.
B2B SaaS
Pricing and comparison pages carry the most intent. The agent handles evaluation questions there, qualifies against your ICP, and books an account executive while interest is high.
FinTech
Security and compliance questions get careful answers from approved material only. Sensitive requests go to a person, and every conversation is kept for review.
D2C & Shopify
Shoppers ask about fit, delivery, and returns at any hour. On a D2C site or a Shopify store, the agent answers from your product pages and policies, recommends the right product, and turns questions into orders and bookings.
THE ENGINE
One of seven agents. Built to work together.
The website agent is where most demand lands first. Creators, AI answers, search, and outbound all send buyers to your site, and this agent greets them knowing which one did. It shares one lead record with the inbound agent, so a buyer who chats today and calls tomorrow stays one lead, and every question it hears goes back to the research agent for the next brief.
See all seven agents →- AI website agentTalks with every visitor, answers, demos, qualifies, and books the buyers worth a meeting.YOU ARE HERE
- AI receptionistPicks up every call and text, qualifies, books, and saves the lead, whichever agent sent it.
FAQ
AI website agent questions, answered.
What is an AI website agent?
An AI website agent is an AI sales assistant that lives on your site. It talks with visitors by chat, voice, or video, answers product and pricing questions, shows demos, qualifies buyers, books meetings, and saves every conversation to your CRM.
How much does the AI website agent cost?
Plans start at $4,000 a month for up to 1,000 conversations, plus a one-time $5,000 setup fee that is waived on a 12-month plan. Every plan includes chat, voice, video, demos, and CRM and calendar booking. The Scale plan is $7,500 a month for up to 3,000 conversations, and visitors are never cut off mid-month.
How is it different from a website chatbot?
Most chatbots follow a script to collect an email and book a meeting. The website agent works from your knowledge base and sales playbook, so it can answer deep technical and pricing questions, show the product, and decide who is worth a meeting, then hand sales the full context.
Will visitors know they are talking to AI?
Yes. The agent introduces itself as an AI assistant, and a person on your team can take over at any time. AI disclosure is increasingly expected by law in places such as the EU and California.
Does it know who the visitor is?
It sees the page, the link or campaign that sent them, and any earlier conversations. Where business lookup data is available, it also sees the company behind the visit. Personal details come only from what the visitor shares, and the agent follows your cookie consent settings.
How does it give a demo?
Setup includes short clips, click-through walkthroughs, and case studies for your main use cases. The agent picks the one that matches the question and walks the buyer through it in the conversation. For complex products, it books a live demo with your team.
Does it work on a Shopify store?
Yes. It installs with the same single script tag, added to your theme. It answers sizing, delivery, and returns questions from your product pages and policies, recommends products, and hands requests about a specific order, such as a refund, to your team.
What if it does not know the answer?
It says so, offers to connect the visitor with a person, and logs the question so your team can add the answer to the knowledge base. It does not invent pricing, features, or commitments.
What gets saved to the CRM?
The contact details a visitor shares, their company, pages viewed, questions asked, qualification answers, any meeting booked, the transcript, a summary, and the lead source, such as a creator, an AI answer, search, or an outbound campaign.
How are results measured?
With a holdout test. Part of your traffic sees the agent and part does not, and the test compares qualified pipeline and revenue per visitor, not chats or meetings booked.
How long does setup take?
The install is one script tag on your site. We load your knowledge base and playbook, connect your calendar and CRM, test real conversations with you, and go live when you approve.
READY TO START
Put your best rep on every page.
Tell us what you need, and we will show what the agent would say to visitors on your highest-intent pages, and how a holdout test would measure the lift.